NOLA Persistence
Unlock Your Sales Potential
Welcome
Welcome to Nola Persistence—where sales strategy meets execution. We help professionals become confident closers through personalized coaching, practical techniques, and proven frameworks in cold calling, follow-up, and referral generation. Whether you're leading a team or leading yourself, we’ll help you break through barriers and sell with precision, presence, and persistence.
Our Founder
Lisa C Laird
Lisa C. Laird is the founder of NOLA Persistence, a company built on grit, resilience, and bold mindset shifts. From rebuilding after Hurricane Katrina, to rising as a top sales coach and insurance expert, her journey reflects the power of perseverance. With 20+ years of experience and a personal story that inspires—featured by WGNO—Lisa helps others find confidence, strategy, and success. Her upcoming book, The Game of Sales, arrives in 2025.
Our Courses
Lisa’s trainings are anything but ordinary. With her relatable energy and dynamic delivery, she turns learning into an experience—where role-playing, real talk, and interactive exercises bring sales strategies to life. Whether in a group or one-on-one, clients stay engaged, involved, and inspired to take action. Think less textbook, more transformation.
STAY IN THE KNOW
Free eBook Download
Stay in the loop and level up your sales game—sign up for Lisa’s monthly newsletter to receive her free eBook and insider updates on upcoming events.